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XXXXX DRUDGE REPORT XXXXX THU FEB 07 2001 13:13:09 ET XXXXX RADIO WONDER HENDRIE TOPS DEMO IN L.A; SIGNS TV DEVELOPMENT DEAL WITH NBC LOS ANGELES -- The Year 2002 is turning into the Year of Hendrie. �Phil Hendrie, the man with the voices. ��The man who has turned modern radio -- stung in recent years by corporate consolidation and risk-lite programming -- �once again into theater of the mind. Phil Hendrie is now heard from the soundstages of Burbank to the halls of the White House. Radioheads turned this fall after Hendrie, two years into national syndication, hit #1 in the ad-hot demo males 25-54 in Los Angeles on KFI 640-AM [heard daily 7-10 pm pt] with a 7.3 share. �Hendrie rode up and over the city's K-ROCK and other FM-young stations with host-guest creations which trick the unknowing. �Playing interviewer and interviewee, the radio veteran captures the media generation's voice in hysterical extremes. "Phil is so anti-talkradio, �that's why I love him," said talkradio programmer David Hall of KFI who pulled Hendrie out of Miami in the late '90s and brought him to Los Angeles. "He's amazing, unique," sings Hall. �"But now when I hear straight shows, I keep thinking the guests just have to be Hendrie characters. �He's turned it all upside down!" "The idea really dates back to Jackie Gleason," Hendrie told the NY TIMES in a 3,000-word spread last summer. "Zoom. Pow. To the moon." And Hendrie has landed. PREMIERE RADIO NETWORKS has recently extended Hendrie though mid-decade, the DRUDGE REPORT has learned, just as he signs a potentially lucrative development deal with NBC-TV. "Quite simply put, Phil is a genius when it comes to creating characters � and hit characters are what make hit television shows," announced Ted Harbert, President, NBC Studios, this week. �"We can�t wait to bring his sophisticated brand of comedy to television." "We found ourselves sitting around listening to Phil Hendrie all evening on radio, and we are supposed to be television executives!" one top NBC source told the DRUDGE REPORT from Burbank on Thursday morning. �"We quickly realized this kind of talent rarely comes around. �Let's give it a shot!" Hendrie is heard on over 90 stations, but with one glaring omission. The man with the voices has failed to crack the nation's top radio market: �New York City, although he is circling the city with airings in Norwalk, Stanford and Allentown. He may not have New York, but Hendrie has reached the halls of the White House, with at least one medium-ranked Bush staffer tuning in on local WTNT-AM (570). "It's hard to pull in AM radio inside the White House," said the Bush staffer, who asked not to be identified. "But when I am working late, I put the radio up to the window, so i can hear him." ----------------------------------------------------------- Filed By Matt Drudge Reports are moved when circumstances warrant http://www.drudgereportArchives.com for updates (c)DRUDGE REPORT 2002 Not for reproduction without permission of the author |
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