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XXXXX DRUDGE REPORT XXXXX THU FEB 07 2001 13:13:09 ET XXXXX RADIO WONDER HENDRIE TOPS DEMO IN L.A; SIGNS TV DEVELOPMENT DEAL WITH NBC LOS ANGELES -- The Year 2002 is turning into the Year of Hendrie. �Phil Hendrie, the man with the voices. ��The man who has turned modern radio -- stung in recent years by corporate consolidation and risk-lite programming -- �once again into theater of the mind. Phil Hendrie is now heard from the soundstages of Burbank to the halls of the White House. Radioheads turned this fall after Hendrie, two years into national syndication, hit #1 in the ad-hot demo males 25-54 in Los Angeles on KFI 640-AM [heard daily 7-10 pm pt] with a 7.3 share. �Hendrie rode up and over the city's K-ROCK and other FM-young stations with host-guest creations which trick the unknowing. �Playing interviewer and interviewee, the radio veteran captures the media generation's voice in hysterical extremes. "Phil is so anti-talkradio, �that's why I love him," said talkradio programmer David Hall of KFI who pulled Hendrie out of Miami in the '90s. "He's amazing, unique," sings Hall. �"But now when I hear straight shows, I keep thinking the guests just have to be Hendrie characters. �He's turned it all upside down!" "The idea really dates back to Jackie Gleason," Hendrie told the NY TIMES in a |
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