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DONAHUE RATINGS PLUNGE: EXECUTIVES TWEAK AFTER AUDIENCE PEAK Wed Jul 24 2002 11:22:05 ET MSNBC executives are looking at ways to stop audience erosion at DONAHUE -- after more than half of the show's viewers have vanished in less than a week! DONAHUE fell to third place Monday [July 22] with a .4 rating, trailing both CNN's CHUNG .8 and FOXNC's O'REILLY 1.6, and down from a .9 from during last Monday's debut run. "We are not looking at this day to day, we are behind this show for the long term," an insider said. "We have to let Phil be Phil." Trying a new format, DONAHUE will leave the studio tonight and take his show live to Houston where he will host a town hall meeting with Ralph Nader and former employees of ENRON. MORE Other July news races on cable: MONDAY, JULY 22 9 PM CNN'S KING 1.4 FOX HANNITY & COLMES 1.3 MSNBC'S HARDBALL .4 10 PM FOX GRETA .9 CNN BROWN .6 |
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