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MATT DRUDGE // DRUDGE REPORT 2002�

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WRIGHT'S MEMO
Mon Dec 23 2002 11:15:00 ET

From: Bob Wright
To: NBC Staff

As we approach year's end, I want to take a moment to thank everyone and congratulate you on a very successful 2002. In spite of an economy that is still trying to gain traction, this was a record-breaking year for NBC, with revenues, operating profits and operating cash flow at all-time highs.

There is a lot for us to be proud of. Our Sales team has done an outstanding job, ensuring that we continue to sell our airtime at a significant premium. In this year's upfront, we captured a phenomenal 53% of the overall growth in the market, on our way to an upfront selling season of record dimensions.

Of course, we couldn't pull this off without having exceptional strength in what we put on our air, and NBC Entertainment continues to deliver programming that attracts the most desirable audience in television. We won 24 Emmy Awards this year, more than any other broadcast network, and we won every sweep period. We have significant double-digit advantages over the competition in upscale adults 18-49, delivering 7 of the top 10 prime-time shows in this demographic. Meanwhile, NBC News continues as the industry leader, with Today, Nightly News, and Meet the Press maintaining their secure No. 1 positions and Dateline continuing to get the job done in prime-time.

NBC Sports put on an extraordinary Winter Olympics, which was seen by 187 million Americans and generated millions of dollars in profits for NBC, behind record advertising revenue of $740 million. The Olympics won every half hour in prime-time each of the 17 days of the broadcast.

Our Stations division -- the industry's most profitable -- had great success in its strategy of winning new business from clients who traditionally rely on print and outdoor advertising. In fact, Stations earned $90 million in new business this year. At the same time, they drove productivity through digitization initiatives worth $15 million, and successfully integrated KNTV into the fold, boosting its ratings by 18%.

Among our cable properties, CNBC held steady despite a brutal climate for financial advertising and is positioned for double-digit gains in operating profit in 2003.

New acquisition Telemundo has captured an increasing share of the growing Hispanic market. Earnings more than doubled for the year, and we are expecting continued growth in earnings and ratings as we leverage our competitive advantages in newsgathering and production in our key duopoly markets. In addition, we expanded Telemundo distribution with the purchase this year of four additional stations. By the way, this acquisition hasn't just changed the television landscape. It also gives NBC a new level of diversity that we are very proud of. We also expect to see strong growth from our most recent acquisition, Bravo, as it reaps the benefits of NBC's resources and expertise.

This was a year of significant growth for NBC. Our three major acquisitions -- Telemundo, Bravo, and KNTV -- have increased our headcount substantially and put enormous demands on many of us, especially in Business Development, Finance, Legal, and Human Resources. The hard-working staff in these divisions handled everything we asked of them with grace and skill.

Each of you has had a hand in these successes and others that I haven't touched on here. Again, I thank you for your hard work and dedication. As always, the coming year will be full of challenges, but I am confident we will continue to outperform the competition. Our path is well laid out, we are positioned for growth, and we have the best employees in the industry.

Have a wonderful holiday season.

end





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