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'NBC NIGHTLY NEWS WITH TOM BROKAW' TOPS ABC AND CBS IN FEBRUARY '03 SWEEPS IN ALL CATEGORIES... Tue Mar 04 2003 15:08:06 ET According to Nielsen Media Research data, "NBC Nightly News" was the most-watched network evening news program during the February sweeps period, winning the month in all categories. During the sweep, "Nightly News" averaged 11.683 million viewers, a 4% advantage or 391,000 more viewers than ABC "World News Tonight's" 11.292 million, and the NBC News broadcast dominated the CBS "Evening News'" average of 9.477 million by 23% or 2.206 million more viewers. "NBC Nightly News" has now placed first among total viewers for 16 of the last 17 sweep periods. During the month of February, the Brokaw-led newscast had an 8.3 rating and a 15 share. ABC trailed with a 7.8/15 and CBS was last with a 6.7/12. Among the key demographics women, men and adults 25-54, "Nightly News" was also No. 1 in each category. Specifically among younger viewers (adults 25-54), "Nightly News" posted a 3.8 rating, this represents a 9% advantage over ABC's 3.5, and a staggering 46% lead over CBS' 2.6 rating. "Nightly News" has now had its best delivery among women 25-54 since the fourth quarter 2000, and has placed first among men 25-54 for 27 straight sweeps, and first among younger viewers for 25 consecutive sweeps (including one tie). For the week of February 24 -28, 2003, "Nightly News" was No. 1 across the board. Among total viewers, "Nightly News" averaged 11.881 million viewers (8.3/15) for the week, ABC placed second with 11.308 million (7.8/15), and CBS' "Evening News was third with 9.505 million (6.7/12). For the week, "Nightly News" outperformed ABC by 573,000 viewers and CBS by 2.375 million viewers. This represents "Nightly's" best week (with a five a day average) among total viewers since week two of the winter Olympics a year ago (2/18/02). The Brokaw-led broadcast has now placed first among total viewers for 20 of the 23 weeks this season. Developing... |
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