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RUSSERT TOPS: 1ST QTR '03 'MEET THE PRESS' TOPS CBS BY 61%, ABC BY 76% AND FOX BY 178% Thu Apr 03 2003 13:10:08 ET According to Nielsen Media Research data, "Meet the Press with Tim Russert," had its best quarter ever (since at least the start of people meters in 1987), among total and younger viewers (adults 25-54). For the first quarter 2003, "Meet the Press" averaged 5.211 million total viewers, 61% more than second place CBS "Face the Nation's" 3.240, a 76% advantage over third place "This Week with George Stephanopoulos'" 2.961 million, and 178% more viewers than FOX "News Sunday's" 1.875 million. "Meet the Press" has now been the top-rated Sunday morning public affairs program for 22 straight quarters, representing the broadcast's best streak since at least 1980, or as far back as NBC News' research records go. Compared to the first quarter last year (2002), "Meet the Press'" total viewer audience grew by 10% this year, CBS increased 4% and fourth place FOX grew by 26%. ABC was the only Sunday morning public affairs program to loose viewers, declining by 9% since a year ago when the program was "This Week with Sam Donaldson and Cokie Roberts." In homes, "Meet the Press" posted a 4.0 rating and a 12 share for the first quarter. CBS had a 2.5/7, ABC had a 2.2/6 and FOX had a 1.4/4. The Russert-moderated program has also now placed first in homes for 22 consecutive quarters. Compared to a year ago in homes, "Meet the Press" increased 11%, CBS was up 9%, FOX increased by 17% but ABC declined 15%. Among the key demographics women, men and adults, "Meet the Press" outperformed the competition in all categories. Specifically among younger viewers (adults 25-54), "Meet the Press" had a 1.8 rating, representing the program's best quarter ever among younger viewers (since people meters, 1987). For the quarter, CBS posted a 1.0 rating, ABC had a 0.9 and FOX a 0.7. "Meet the Press" has now placed first among women 25-54 for 40 consecutive quarters (two ties with ABC), first among men 25-54 for 27 quarters (one tie), and first among adults 25-54 for 35 straight quarters (four ties with ABC). END |
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