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XXXXX DRUDGE REPORT XXXXX TUE JAN 21, 2003 13:52:09 ET XXXXX RADIO 'NO FACTOR': CABLE KING O'REILLY DISASTER ON THE DIAL Bill O'Reilly's Radio Ratings Revealed Publicly For The First Time **Exclusive** Just released ARBITRON radio ratings show FOX NEWS CHANNEL and bestselling author Bill O'Reilly in near-collapse, just one year after launching a nationally syndicated rival to Rush Limbaugh. MORE For the completed Winter Book [January thru March '03], O'Reilly trailed Limbaugh in the same time slot by more than 5,000%, in the extreme. Top industry insiders have kept the numbers under wraps -- until now. While O'Reilly's nightly TV show has produced consistent wins for FOX NEWS -- topping all viewers watching current affairs on cable -- the radio FACTOR has experienced a polar opposite response, raising questions about O'Reilly's future in the medium. ARBITRON registers just 300 listeners in a quarter hour for O'Reilly Radio in Dayton, Ohio; with 200 people in West Palm Beach, Florida. The DRUDGE REPORT presents the numbers raw and uncensored. In cities with direct microphone-to-microphone competition, among all tuners over 12-years old: LOS ANGELES LIMBAUGH 5.1 SHARE 125,700 [AUDIENCE IN QUARTER HOUR] O'REILLY 2.2 SHARE 54,100 [AUDIENCE IN QUARTER HOUR] ADVANTAGE: LIMBAUGH 132.3% CHICAGO LIMBAUGH 6.6 101,400 O'REILLY 0.3 004,100 ADVANTAGE: LIMBAUGH 2,373.2% SAN FRAN LIMBAUGH 6.2 77,900 O'REILLY 0.7 08,800 ADVANTAGE: LIMBAUGH 785.2% BOSTON LIMBAUGH 5.0 40,300 O'REILLY 4.5 36,200 ADVANTAGE: LIMBAUGH 11.3% HOUSTON LIMBAUGH 6.8 57,000 O'REILLY 1.3 10,700 ADVANTAGE: LIMBAUGH 432.7% SEATTLE LIMBAUGH 6.7 41,000 O'REILLY 0.4 02,500 ADVANTAGE: LIMBAUGH 1540.0% PORTLAND LIMBAUGH 7.7 26,800 O'REILLY 3.6 12,600 ADVANTAGE: LIMBAUGH 112.7% PITTSBURGH LIMBAUGH 13.4 60,200 O'REILLY 02.1 09,500 ADVANTAGE: LIMBAUGH 533.7% SAN DIEGO LIMBAUGH 6.8 32,800 O'REILLY 2.2 10,700 ADVANTAGE: LIMBAUGH 206.5% WEST PALM BEACH LIMBAUGH 4.8 10,900 O'REILLY 0.1 00,200 ADVANTAGE: LIMBAUGH 5,350% BUFFALO LIMBAUGH 11.0 25,200 O'REILLY 01.0 02,200 ADVANTAGE: LIMBAUGH 1,045.5% PROVIDENCE LIMBAUGH 5.0 15,600 O'REILLY 1.4 04,200 ADVANTAGE: LIMBAUGH 271.4% DAYTON LIMBAUGH 10.5 17,200 O'REILLY 00.2 00,300 ADVANTAGE: LIMBAUGH 5,633.3% Editor's Note: In the nation's top radio market, New York City, O'Reilly goes opposite FOX NEWS CHANNEL's Sean Hannity. ARBITRON reports O'Reilly pulls a 2.1 share [19th place in market during 3 to 5 pm on WOR] to WABC Hannity's 4.7 [4th place]. Among males 18-years old and over, O'Reilly trails Hannity in Gotham nearly 3 to 1, with a 2.3 share [18th place] against a 6.1 [First]. ----------------------------------------------------------- Filed By Matt Drudge Reports are moved when circumstances warrant http://www.drudgereportArchives.com for updates (c)DRUDGE REPORT 2003 Not for reproduction without permission of the author |
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