XXXXX DRUDGE REPORT XXXXX THU MAY 01, 2003 10:04:32 ET XXXXX
RADIO 'NO FACTOR': CABLE KING O'REILLY DISASTER ON THE DIAL
Bill O'Reilly's Radio Ratings Revealed Publicly For The First Time
**Exclusive**
Just released ARBITRON radio ratings show FOX NEWS CHANNEL and bestselling author Bill O'Reilly in near-collapse, just one year after launching a nationally syndicated rival to Rush Limbaugh.
MORE
For the completed Winter Book [January thru March '03], O'Reilly trailed Limbaugh in the same time slot by more than 5,000%, in the extreme.
Top industry insiders have kept the numbers under wraps -- until now.
While O'Reilly's nightly TV show has produced consistent wins for FOX NEWS -- topping all viewers watching current affairs on cable -- the radio FACTOR has experienced a polar opposite response, raising questions about O'Reilly's future in the medium.
ARBITRON registers just 300 listeners in a quarter hour for O'Reilly Radio in Dayton, Ohio; with 200 people in West Palm Beach, Florida.
The DRUDGE REPORT presents the numbers raw and uncensored.
In cities with direct microphone-to-microphone competition, among all tuners over 12-years old:
LOS ANGELES
LIMBAUGH 5.1 SHARE 125,700 [AUDIENCE IN QUARTER HOUR]
O'REILLY 2.2 SHARE 54,100 [AUDIENCE IN QUARTER HOUR]
ADVANTAGE: LIMBAUGH 132.3%
CHICAGO
LIMBAUGH 6.6 101,400
O'REILLY 0.3 004,100
ADVANTAGE: LIMBAUGH 2,373.2%
SAN FRAN
LIMBAUGH 6.2 77,900
O'REILLY 0.7 08,800
ADVANTAGE: LIMBAUGH 785.2%
BOSTON
LIMBAUGH 5.0 40,300
O'REILLY 4.5 36,200
ADVANTAGE: LIMBAUGH 11.3%
HOUSTON
LIMBAUGH 6.8 57,000
O'REILLY 1.3 10,700
ADVANTAGE: LIMBAUGH 432.7%
SEATTLE
LIMBAUGH 6.7 41,000
O'REILLY 0.4 02,500
ADVANTAGE: LIMBAUGH 1540.0%
PORTLAND
LIMBAUGH 7.7 26,800
O'REILLY 3.6 12,600
ADVANTAGE: LIMBAUGH 112.7%
PITTSBURGH
LIMBAUGH 13.4 60,200
O'REILLY 02.1 09,500
ADVANTAGE: LIMBAUGH 533.7%
SAN DIEGO
LIMBAUGH 6.8 32,800
O'REILLY 2.2 10,700
ADVANTAGE: LIMBAUGH 206.5%
WEST PALM BEACH
LIMBAUGH 4.8 10,900
O'REILLY 0.1 00,200
ADVANTAGE: LIMBAUGH 5,350%
BUFFALO
LIMBAUGH 11.0 25,200
O'REILLY 01.0 02,200
ADVANTAGE: LIMBAUGH 1,045.5%
PROVIDENCE
LIMBAUGH 5.0 15,600
O'REILLY 1.4 04,200
ADVANTAGE: LIMBAUGH 271.4%
DAYTON
LIMBAUGH 10.5 17,200
O'REILLY 00.2 00,300
ADVANTAGE: LIMBAUGH 5,633.3%
Editor's Note: In the nation's top radio market, New York City, O'Reilly goes opposite FOX NEWS CHANNEL's Sean Hannity. ARBITRON reports O'Reilly pulls a 2.1 share [19th place in market during 3 to 5 pm on WOR] to WABC Hannity's 4.7 [4th place]. Among males 18-years old and over, O'Reilly trails Hannity in Gotham nearly 3 to 1, with a 2.3 share [18th place] against a 6.1 [First].
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Filed By Matt Drudge
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