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 Support The DrudgeReport; Visit Our Advertisers  NBC'S "TODAY" IS THE #1 MORNING SHOW FOR 400 WEEKS STRAIGHT Thu Aug 14 2003 12:03:55 ET "Today" has won 400 consecutive weeks in homes and persons 2+, and 431 weeks in rating adults 25-54 NBC's "Today" is celebrating its 400th consecutive week as America's number one morning show. And, during this landmark week "Today" once again triumphed over the competition with a whopping 1.6 million lead over GMA. During the week of August 4 - 10, "Today" attracted 5.3 million viewers, and either outperformed or tied the combined delivery of GMA and CBS among rating women/men/adults 18-49. For the week of August 4 - 10, "Today" had a 4.4 household rating/18 share and 5.3 million viewers. "GMA" remained in second with a 3.1/13 and 3.7 million viewers. CBS' "The Early Show" finished third with a 2.1/8 and 2.6 million viewers. Season-to-date "Today" is outperforming GMA by 1.36 million viewers. The week also saw "Today's" largest margin of victory over GMA in total viewers since the week of 5/13/03. For the week, GMA had its lowest viewership in nearly two years. Versus the same week last season, "Today" was up in women/men/adults 25-54 (+3 percent/+13 percent/+4 percent). "Today II" finished with a 2.9/11 and 3.4 million viewers. Season-to-date versus last season "Today II" is up in homes (+3 percent), total viewers (+3 percent), women 18-49 (+7 percent), and adults 25-54 (+7 percent). Once again it outperformed "The Early Show" across the board in homes, total viewers and all key demos for the week. END |
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