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MATT DRUDGE // DRUDGE REPORT 2003�

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XXXXX DRUDGE REPORT XXXXX TUE OCT 21, 2003 13:36:02 ET XXXXX

'ELIZABETH SMART' PRODUCT KIDNAPPED: PARENTS, DOUBLEDAY ACCUSE CBS OF VIOLATION; SWEEPS, OUT OF CONTROL


Elizabeth Smart's parents are losing control of a carefully orchestrated and lucrative November Sweeps rollout for official product based on the abduction of their daughter!

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The "Elizabeth Smart Story" [which many in the industry have dubbed "The Ed Smart Story"] began to unspool this week on schedule with an authorized Couric/Oprah one-two public relations punch.

But in an unexpected development, Ed and Lois Smart are now claiming their project has been kidnapped -- after CBS betrayed them by airing an unauthorized special last Saturday night!

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Doubleday, publisher of the official book, also is crying foul.

"CBS misled the Smarts and misled Doubleday regarding the timing of the movie promotion. We were all shocked and disappointed that they would break their verbal agreements," Doubleday exec veep for publicity Suzanne Herz said.

According to the publisher, CBS had verbally agreed not to promote the pic until the week of Nov. 3, when the book campaign commences and after Couric had aired her exclusive sit-down with Elizabeth and her parents, DAILY VARIETY reports.

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As of late Monday, CBS had not returned several messages left by Doubleday. But an Eye spokesman told DAILY VARIETY's Pamela McClintock and Mike Schneider that CBS had not made any agreement with the publisher or the Smarts for the news special.

Developing...

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Filed By Matt Drudge
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(c)DRUDGE REPORT 2003
Not for reproduction without permission of the author



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