CNNUSATODAYGALLUP POLL: BUSH REBOUND
Mon Mar 29 2004 16:58:41 ET
Interviews with 1,001 adult Americans, including 590 likely voters,
conducted by telephone on March 26-28, 2004.
If the election were held today, 51% of likely voters would choose
President Bush in a two-way race and 47% would pick John Kerry. That's
a notable drop for Kerry since February, fueled in part by a drop in enthusiasm
among Democrats and a barrage of GOP campaign ads that have driven
Kerry's favorable ratings down significantly. Growing numbers of
Americans say that Kerry is too liberal and that they trust Bush more on
sending U.S. troops to war. Most Americans also believe that Kerry
would raise their taxes -- all indications that the GOP ad campaign may
have had some effect. In a three-way race, Ralph Nader appears to be
pulling support from Bush and Kerry equally: Bush's support among likely
voters drops from 51% to 49% while Kerry's support drops from 47% to
45%. That adds up to 4% for Nader among likely voters -- a fairly low
number consistent with the finding that nearly half the country has an
unfavorable view of Nader. One potential source of change that should
not go overlooked is what seems to have happened to Democrats now that
the primary season is over. At the height of the primaries, Democrats
appeared more enthusiastic about voting this year than Republicans. Now
that the unsustainable excitement of the primaries has faded, the number
of enthusiastic Democratic voters appears to have fallen as well. (That
phenomenon affects the "likely voter" model, but Bush has a similar
49%-46% margin among all registered voters.) It is also worth noting,
however, that both parties are significantly more enthusiastic about
voting than at this time in the 2000 campaign -- an early indication
that the election will be a memorable one. With only about one in six
voters saying that they could change their minds, the battle for those
swing voters (particularly if the campaigns concentrate only on swing
voters in swing states) could become intense. As always, bear in mind
that Bush's advantage over Kerry falls within the sampling error, so it
in a purely statistical sense, this election remains too close to call.
Bush's overall approval rating is again above the 50% mark, always a
good sign for an incumbent. See the file slugged "3/29 - clarke/9-11"
for a complete description of how his numbers on terrorism and Iraq have
been affected by last week's events in the 9/11 commission and
elsewhere.
CNN/USA TODAY/GALLUP POLL
March 26-28
Likely Voters'
Choice for President
Bush 51%
Kerry 47
Sampling error: +/-4% pts
QUESTION: If Massachusetts Senator John Kerry were the Democratic
Party's candidate and George W. Bush were the Republican Party's
candidate, who would you be more likely to vote for?
CNN/USA TODAY/GALLUP POLL
March 26-28
Likely Voters'
Choice for President
Bush 49%
Kerry 45
Nader 4
Sampling error: +/-4% pts
QUESTION: Now suppose Ralph Nader runs as an independent candidate, who
would you be most likely to vote for?
CNN/USA TODAY/GALLUP POLL
March 26-28
Opinion of John Kerry
Now February
Favorable 53% 60%
Unfavorable 36 26
Sampling error: +/-3% pts
CNN/USA TODAY/GALLUP POLL
March 26-28
Favorable Opinion of...
Now February
Bush 57% 56%
Kerry 53 60
Sampling error: +/-3% pts
CNN/USA TODAY/GALLUP POLL
March 26-28
Opinion of Kerry
Now February
Too liberal 41% 29%
About right 37 46
Too conservative 9 8
Sampling error: +/-3% pts
CNN/USA TODAY/GALLUP POLL
March 26-28
Opinion of Bush
Now February
Too liberal 15% 18%
About right 40 36
Too conservative 38 39
Sampling error: +/-3% pts
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