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 Support The DrudgeReport; Visit Our Advertisers  CAMPAIGN ADS TESTED WITH BRAIN SENSORS Mon Apr 19 2004 19:31:19 ET New campaign ads are being tested on how they affect blood flow in the brain, the NEW YORK TIMES is planning to report on Page Ones Tuesday. Newsroom sources tell DRUDGE how NYT reporter John Tierney has filed a 1100 word story on the possible future of campaign strategy development. A subject lay inside an MRI machine, watching commercials playing on the inside of his goggles as neuroscientists from UCLA measured the blood flow in his brain. Instead of asking the subject -- a Democratic voter -- what he thought of the use of Sept. 11 images in the first Bush campaign commercial this year, the researchers noted which parts of his brain were active as he watched -- and that they were different from the parts that had lit up in earlier tests with Republican voters. The researchers don't claim to have figured out either party's brain quite yet, since they haven't finished this pioneering experiment. But they have already noticed intriguing patterns in the way that Democrats and Republicans look at candidates. Developing... |
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