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DRUDGE: GOOGLE FRANKENSTEIN SAYS MACHINES TO 'CHOOSE YOUR NEWS'


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GOOGLE FRANKENSTEIN: CEO SAYS MACHINES TO CHOOSE YOUR NEWS
Mon Apr 12 2010 08:15:34 ET

GOOGLE CEO and Obama political activist Eric Schmidt declared this weekend that his machines will help decide what news you receive!

News sites should use technology to PREDICT what a user wants to read by what they have already read. Schmidt said he doesn't want 'to be treated as a stranger' when reading online.

He also said he wants to be challenged through technology that 'directs readers' to a story with an 'opposing' view. [An odd suggestion from the CEO of a company long accused of offering little to no conservative-leaning links on its main news page, while it aggressively promotes left-leaning hubs.]

"We're all in this together," Schmidt told the AMERICAN SOCIETY OF NEWS EDITORS, where a few humans still remained in the audience.

He envisions a future where technology for news editing could help tailor advertisements for individual readers, POLITICO reports.

Schmidt said GOOGLE is working on new ways to push adverts and content for consumers, based on what stories they've read.

What stories his machines selected.

Developing...










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