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GOOGLE FRANKENSTEIN: MACHINES TO CHOOSE YOUR NEWS Mon Apr 12 2010 08:15:34 ET GOOGLE CEO and Obama political activist Eric Schmidt declared this weekend that his machines will help decide what news you receive! News sites should use technology to PREDICT what a user wants to read by what they have already read, Schmidt told the AMERICAN SOCIETY OF NEWS EDITORS, where a few humans still remained in the audience. "We're all in this together." MORE Schmidt said he doesn't want 'to be treated as a stranger' when reading online. He envisions a future where technology for news editing could help tailor advertisements for individual readers. And he wants to be challenged through technology that 'directs readers' to a story with an 'opposing' view. [An odd suggestion from the CEO of a company long accused of offering little to no conservative-leaning links on its news page, while aggressively promoting left-leaning hubs.] Schmidt said GOOGLE is working on new ways to push adverts and content for consumers, based on what stories they've read. What stories his machines have selected. Developing... |
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